initiative of equity finance is not new. To limit the cinema, we can easily find stories of independent filmmakers using their friends and their network to gather tens of thousands of dollars for filming their first movie. And not just today recognized filmmakers, digital has democratized the ability to finance a short or long. For better and for worse, obviously.
Some saw this as a business model for independent production and launched sites like touscoprod.com, an idea obviously transplanted in the U.S. where it has backfired. We will not expatiate on the fact that expand participation in financing a movie. From a creative standpoint it is certainly more comfortable to let the film units to people who fund that his technical team, we have a budget to pay at least part of the creative energies so the report is easier to manage . In theory. When
Groluc WeAreProducteurs.com Besson launches on the same theme can simply laugh at the name, but the guys always surprise us by its cynicism. Making an appeal to small investors when your name is Luc Besson's a bit like Liliane Bettancourt launched a public subscription to pay his taxes. Except in this case it could offer a guaranteed fixed interest on his dividends from L'Oreal, while Groluc simply hold out future profits if the movie works (which is always relative, just add a clause where deducted a lot of accounting fees, inflating the cost of promotion etc.).. If I spin the money to my little nephew or friend to help finance his film, I am under no illusions about the return on investment but I have the feeling to help someone who I would have thought seriously and motivated. If I subscribe to Soficas I make a relatively risky investment, but more diverse films. But if I spin the dough to Besson I just vote for some production choices superficial, like a viewer of the New Star.
When I see the beginning of the adventure capital I confirmed my vision of the futility of such a project. The public voted for a synopsis of what would happen, see a priori. Oddly (or not) it looks like what it is watered constantly, stories of police investigations more or less scientific with mysterious cases closed no action (cold boxes). From a marketing standpoint it's a big fantasy than focusing solely on doing what the public says it wants. A poor marketer will do a study with direct questions about the kind of movie that people want to see. A good marketer will cross the investigation of films that people went to see and their opinions about different trends in current socio-cultural. From this point of view ask a sample of 8500 coprod potential non-neutral question about the movie they would be financed completely dicey. We necessarily arrive at a film frame, a film which is more consensus on what people have already seen that this they would like.
However there is also little calculation of social networks. Assuming that 10 000 persons participate in the financing, it is faster then 1 100 000 million people affected live in the promotion of the film. This mechanism is drooling sthg anyone to sell, but the buzz is known as an outline, we have examples of success, and we do not know how to master it. That's the power of the Internet: the good big business of the past century think they can come up with their heavy hooves and use of Internet tools by signing a partnership or set of communities in the pocket lining up a marketing budget, but it does not work like that. A box that does not primarily something concrete on the internet before hoping to enjoy would not have understood. As I said last year's "Ask Not What Internet Can Do for you, first ask What You Can Do for the Internet. "
And here's cynicism Luc Besson always surprise us. Of course he is incapable of understanding the revolution of the Internet on society and business as a caste that has made gold balls in the Ancien Regime. That we can not blame him, we may all die because cons can not understand everything about the world around us until the last breath. In contrast WeAreProducteurs when he says that is there to reconcile with the Internet it is permissible to stone him. Because in his mind = Internet shortfall of illegal downloading, so if the Internet becomes a source of funding docile (it sure is harder to negotiate with OBC Peloche shares or other banks, eh?) Then it will not be sorry. Very nice design of the exchange, Groluc, but it's true that your home cinema is rather a caprice of selfish and greedy nerd than a form of openness to the world. With all the power he had, and always in French film production, he has no talent is emerging. Moreover it is blocked suggests that the public in general and Internet in particular, owes him something.
To relax you must really think I'm replaying the video of the recipe Mozinor Besson !
EuropaCrap Rulez!
PS I have never downloaded something vaguely co-produced by Groluc like this, by attacking pirates obscure it does not alienate its potential audience!
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