Practices in journalism, public relations and advertising professionals
Research Group on Innovative Practices in Public (http://www.pncp.ca/) has just published his first book group to Laval University Press.
Abstract:
radically new practices appear in our media system. Besides professional journalism, public relations and advertising and a host of new players to help redefine the space of public communication. After recalling the rules of the "old order", this book four leading major transformations: the return in strength of opinion in the news, the influence of media concentration on journalistic content, the appearance of new media products designed primarily promotional, propagation in media messages with a double identity (infomercials). In an approach that is both practical and decidedly exploratory, the five authors try to decipher the new set of categories of public messages is now offered to citizens.
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